Using emojis have some great benefits such as:
- Creating an inviting, human experience 👋
- Giving relevant context of what your message is about 🎶
- Showing relevance with current events 😷
Whether you are on a 1-to-1 chat with a contact, group message or a campaign, click on the emoji smiley icon at the bottom of the message body to see your emoji options.
- 😃 Smileys & People
- 🐻 Animals & Nature
- 🍎 Food & Drink
- 🏀 Activity
- 🚘 Travel & Places
- 💡 Objects
- 🔣 Symbols
- 🎌 Flags
Check out this Emojipedia for a description on each emoji!
Note: When an emoji is selected, it will occupy 2 characters. If an SMS message exceeds 70 characters, the message will automatically adjust to an MMS message, which allows the user to utilize additional characters.
When To Use Emojis
There are tons of scenarios in which you may want to use an emoji, but here are four major use case examples in which you may want to use them:
Notifications and Alerts
In some cases, you may want to share important reminder information or emergency detailed information. If you would like to share notifications in regards to alerts, you may want to use emojis that are commonly known to signify that something alarming is happening. For example, you may want to use symbols under the Objects or Symbols category.
Tip: For urgent messages that have to be sent quickly, send your message as SMS only.
Sales & Promotions
Use emojis to get your contacts excited about what giveaways or deals you have to offer. Emojis like these can be found under Objects or Smileys & People.
Lead Generation & Growth
Entice your contacts to sign up for other listings or to follow other pages related to your business. Or use them to engage your audience in order to get them to join your groups or events. Depending on how you would want your audience to be involved, use emojis that relate to your product or business.
Use emojis to get an understanding of how your customers are feeling. Or, use pleasant emojis like a smiley face to show that you are a friendly service that the customer can trust.
When To Not Use Emojis
The purpose of emojis is so that you can engage with your contacts from a more personal or casual approach. In some events, it may not be appropriate to share emojis as they can cause the receiver to interpret your message in ways that are not intended. Here are some scenario examples of where we suggest that you should not include emojis in your messages:
- Using too many characters may not only make your message seem too busy, but it can also limit your character count. If you want to fit as many words as possible without sending your message as an MMS message, it is recommended to leave them out as emojis count as 2 characters.
- If your business caters to an older demographic such as a pension or retirement age, they may or may not find emojis to be pleasing
- If you have a custom branded logo that you use in texts, you may not want to add more emojis to it as it could take away from the character of your brand.
- Formal, professional or legal industries that want their messages taken seriously may not want to use emojis as they can come off as unprofessional
- If your business wants to use an emoji as a keyword, this option is not available.