Sales & Promotions

There are many options that several businesses have used to promote their businesses or to drive sales. Since there are so many promotions running these days, it can sometimes cause clutter and give an unsettling feeling for many everyday customers.

EZ Texting provides a more personal solution because the promotion or sale you would like to send them will be right at the hands of their device. 

EZ Tools That Can Help Promote Your Business 

• Keywords - Give your customers an easy way to subscribe automatically for updates or promos for your business. Once they subscribe, they can be automatically be added to your contact list to receive your messages.
• Link shortener - Share links so customers can access your content directly from the palm of their hand. They also have the ability to share your links with others. With this feature, you will be able to see how many people clicked on your link to see if sharing that information may have been helpful.
• Drip Campaigns - Send a series of automated messages to your subscribers so you won't have to.
• MMS - Add a picture of your food or services! Most businesses will find an advantage from sending images as they will entice your customers to join or purchase your product.

Best Practices

Before sending out these messages, make sure that you have opt-in consent. This is to ensure that you are compliant nor violating anyone's privacy. But don't worry, gaining consent is easy. 

What kinds of texts should you send?

You know your business better than we do. But in regards to sales & promotions, you will want to send messages that entice customers to buy your product by including images or a call-to-action. If you are sending out promos, let them know if there is something specific they have to do to retrieve the promotion like showing a text or include a promo code they can use on your site. Whichever option you use to upsell your product in the promotion, make sure you identify yourself at the beginning of the text with a company name so that customers will know right away that the message is from you was intended for them based on your services.

Another good practice is to provide deals during times when you know your clients are at home or around the holidays. Holidays and seasons are great themes to work around because clients will expect to receive some kind of offer around these times.

How many texts should you send?

If you are concerned about bombarding your contacts with too many text messages, it is best to let your contacts know how many times you will be contacting them per month on your ad or website where contacts would subscribe. This is the best practice recommended by the CTIA to avoid legal complaints. 

Depending on your business, you may want to send messages once or twice a week, or even once for each month. You will want to base this on how often your client purchases from you on average or if it is something they may need for a certain period of time.

While these may be a few suggestions, feel free to get creative as EZ Texting can be used and connected to your service in many ways.

Learn more on how you can grow your contact list with EZ Texting or Sign up here for free!