You may not have thought about using links on your website to encourage customers to send you texts, but it’s actually pretty easy to do. You'll need a text-enabled phone number to begin.
The HTML link you create will allow customers to click-to-text, and can even pre-populate a message for them to send. This works best if your contacts are on mobile devices, as many desktop web browsers do not allow for texting.
Follow these steps to build your link and pre-populate your message.
Step 1 – Decide on your call to action. This can be something like, “Ready to make an appointment? Send us a text now!”
Step 2 – Create the pre-populated message. This can be something like, “Please book my appointment for…” Your customer can fill in the blank.
Step 3 – Enter your message in a URL encoder like this one. This will give you the encoded message text to include within your link.
Step 4 – Put the elements together with your textable phone number (including the 1 in front of the area code) to form an HTML link.
Here are where all the elements go:
<a href="sms:+PHONE NUMBER&body=ENCODED MESSAGE TEXT”>YOUR CALL TO ACTION TEXT</a>
Here is an example of the finished link:
<a href="sms:+14246724146&body= I%27d%20like%20to%20set%20up%20an%20appointment%20for...">Book an appointment!</a>
Step 5 – Add the link to your website the same way you publish any other link.
Step 6 – Test the link by navigating to your website on your mobile device and clicking on the link. The texting window should appear on your phone. Your contacts will be able to add their own words to this pre-populated message and send to you.
Step 7 – You will receive the messages, and compose responses to them, in your EZ Chat inbox.