What is a Keyword and a Short Code?
- Short Code: This is an authorized phone number that allows you to send texts from your account without getting blocked as spam.
- Keyword: A unique code that contacts can use to opt into your account automatically
Have you seen ads that say, “Text JOIN to 313131 to get a 10% off coupon”? Of course you have! The word JOIN is the Keyword. 313131 is the short code.
Why Should I Want a Keyword?
Subscribe - When someone is opted out or not receiving your texts, they can subscribe to your text list by texting in your Keyword to the short code on your account from their phone.
Share the Keyword and Grow Your List - Advertise your Keyword and short code on store signs, email signatures, and printed materials.
Send Text Promotions - With an open rate of over 98%, you’re almost guaranteed to get views with texting.
Seeing Big Results is EZ - Overtime, you will see an influx of people learning about your business
Where to find your Keyword?
To see what your keyword is, go to Keywords & Numbers on the left panel. Every account comes with a free demo keyword that you can use or test with. The free demo keyword starts with the pre-fix, "EZ", but you can always purchase a custom keyword or add one if it is already included in your EZ Texting plan.
If you are not sure what short code phone number is on your account, click the "Learn More" link on the Keywords & Numbers page. It will be the same number that is displayed in the example there.
Here is an example of how the keyword works:
In this example, EZABC10413 is the demo keyword and 474747 is the short code number. Try texting the unique keyword on your account to the short code phone number on your account.
After you or a contact has texted in the keyword on your account, they will receive an auto-reply.
The "auto-reply" or automatic response is already set up by default and every contact will receive this response. However, you can edit the response they will get.
Please note that contacts cannot see your keyword unless you advertise it or tell them what it is. Once they know what your keyword is, they can text it to your short code number on the EZ account.
Now that you know how the EZ Keyword works, let's show you how you can add and use your keyword.