What is a Keyword?
A keyword is a simple word that contacts can text to your number to join your list.
Have you seen ads that say, “Text JOIN to 365-255-7317 to get a 10% off coupon”? Of course you have! The word JOIN is the Keyword. In this example, 365-255-7317 is the phone number in which contacts would text the keyword to in order to subscribe to a list.
Why Should I Want a Keyword?
Subscribe - When someone is opted out or not receiving your texts, they can subscribe to your text list by texting in your Keyword to the short code on your account from their phone.
Share the Keyword and Grow Your List - Advertise your Keyword and short code on store signs, email signatures, and printed materials.
Send Text Promotions - With an open rate of over 98%, you’re almost guaranteed to get views with texting.
Seeing Big Results is EZ - Overtime, you will see an influx of people learning about your business
Where to find your Keyword?
Your keyword can be found under Keywords & Numbers. Your phone number can be found in the upper right under the profile icon.
Every account comes with a free demo keyword that you can use or test with. The free demo keyword starts with the pre-fix, "EZ", but you can always purchase a custom keyword or add one if it is already included in your EZ Texting plan.
Here is an example of how the keyword works:
In this example, EZABC10413 is the demo keyword and 474747 is the short code number. Try texting the unique keyword on your account to the short code phone number on your account.
After you or a contact has texted in the keyword on your account, they will receive an auto-reply.
The "auto-reply" or automatic response is already set up by default and every contact will receive this response. However, you can edit the response they will get.
Please note that contacts cannot see your keyword unless you advertise it or tell them what it is. Once they know what your keyword is, they can text it to your short code number on the EZ account.
Now that you know how the EZ Keyword works, let's show you how you can add and use your keyword.