A key benefit of EZ Texting’s platform is its ability to produce performance data about texting campaigns. Knowing what works and what doesn’t will help you create more effective campaigns in the future.
Information in Your Outbox
If you're interested in seeing and filtering responses to your text campaign, go to your Outbox. You can filter your results, search for specific messages, or view messages from a date range. Click on the message to see more details.
After clicking the link you will be given an overview of that message's results. You can click the Details tab to learn more or Export to download a copy of your results.
On the Details tab you can see and export a list of contacts and whether they received your message.
Aggregated Data in the Delivery Reports Section
To see aggregated data on your campaigns, click on Reports in the left navigation bar.
On the Messages tab you can see how many of your message were delivered.
Delivered - Device Confirmed: This refers to the text messages that reached your contacts’ phones.
Delivered – Carrier Confirmed: This refers to the text messages that were sent through cell phone service providers’ networks. These numbers do not mean that contacts received, read, or opened the text.
Bounced: A text message that was bounced means the text was rejected by the cell phone service provider. An example of a bounce might be that the carrier is no longer providing service to your contact.
Not Sent – Opted Out:This contact has opted out of receiving text messages from you, but you have not updated your contacts list with this information.
On the Contacts tab see how you many contacts joined and left your list.
New Contacts: See how many people joined your list.
Opt-Outs: See how many people opted to leave your mailing list.
On the Keywords tab see which Contacts subscribed to each of your keywords.
Want to learn more about these reports or how they can help future campaigns? Call EZ Texting at (800) 753-5732!