A keyword is a unique code that contacts can use to opt into your account automatically by texting it from their phone. Need to add a keyword?
Here we will show you:
Please note: Keywords can only be used for your send from number that is used to send mass text messages. Numbers that don't utilize mass messaging will not be able to function with keywords. Learn more.
How To Add A Keyword
From the left navigation panel, click Keywords & Numbers.
Click New Demo Keyword if this is your first keyword you'd like to utilize for free or New Keyword if you already have at least one or would like to purchase a custom keyword.
Each free demo keyword has the prefix "EZ" in front of it. To skip the free demo keyword process for new users, click the pop up drawer on the bottom left and select ADD next to where it says, "Keywords".
Choosing A Keyword
If you are creating a free demo keyword (as part of your free trial for example) your keyword will have the letters "EZ" in front of it. Purchased keywords will not have the prefix included in front.
Contacts can text in your keyword using uppercase or lowercase letters. Advertising your keyword in all uppercase letters is recommended so that your contacts know exactly what to text.
Please note that the best practice is to choose a ONE-WORD keyword. If your keyword is a double-word, make sure that your contacts text in the full keyword correctly with no spaces to avoid having them opt into the wrong account in case someone is using a similar keyword.
Type the keyword you want in the text box, and then click Search Keyword.
If the keyword you want is available, we'll let you know and you can click Activate Keyword to secure it. Depending on your package, you may need to add billing information to pay for the keyword.
Next, add your keyword contacts to a Group. That way, all leads that text in your keyword will automatically be added to a contact list in your account.
You can select an existing group or click Create New Group to connect your keyword to.
After you have selected the appropriate group, scroll down and click Continue.
If you're setting up a new group for your new keyword (recommended), we'll walk you through creating an auto response for contacts that text in your keyword. Please note that this is required by wireless carriers and must always include opt-out instructions.
As part of the new group, we'll give you the opportunity to set up customized Reply Settings and Advanced Features. Add a link, template, image, link or an emoji. Or, keep the auto-reply message simple and just let them know that they have officially subscribed to your text list.
After you have completed these steps, click Continue.
Reply Settings (Optional)
These settings are rarely used but may be helpful depending on what you are trying to accomplish. To use them, click Set up.
Alternate Reply Message - If this option is enabled, it is intended to let contacts know that they have already opted in. Please note that if this option is enabled, a contact will not be able to rejoin or be re-added to a drip campaign for example.
Double Opt-In Confirmation Message - If this is enabled, contacts will receive another message asking them to confirm if they would like to join your text list. If they respond with "y" or "yes", then they will be added and also receive another message confirming this action.
If you wish to use these options, don't forget to Save Setting!
Additional settings include:
Forward Opt Ins Via Email - Get notified via email if your contacts have opted into your account with your keyword.
Configure API For Replies - If you have a developer or are a developer, you can connect your keyword to your API or external system. For API help, check out https://www.eztexting.com/developers
Each keyword costs $25 per month in the US and $30 per month in Canada. Each auto-reply sent back to the user costs the same as sending a regular message on your plan.
EZ Texting offers bulk rates for keywords if you are renting 20 keywords or more. Please contact our billing department for a quote. We also have a number of monthly plans you can choose from that include one or more keywords for free.