How do Keywords work?

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Consider the following scenario. You purchase a keyword (such as "MRXYZ") from us, which we will set up on one of our shared short codes (such as 313131). Your friends and customers can then send a message containing the Keyword MRXYZ to 313131 to automatically join your group messaging list. Our software will automatically respond to them, with a customizable message confirming that they have joined ("opted-in" to) your group SMS list.

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